"The Message as Medium" project took as its theme one of the fundamental of museum in progress – to open up the print media to art. This has remained a basic concept behind a wide range of projects and exhibitions in the (print) media. In the beginning, so to speak, was "The Message as Medium".
The business magazine Cash Flow made available four pages per month as "media windows" and the Austrian daily newspaper Der Standard one double-page spread per month. Helmut Draxler, the curator chosen by museum in progress, selected the artists, who created different works for each medium. They were: Fareed Armaly, Werner Büttner, Clegg & Guttmann, Mark Dion, Andrea Fraser, Michael Krebber, Thomas Locher, Christian Philipp Müller, Stephen Prina and Heimo Zobernig. The exhibition took place between September 1990 and September 1991.
A project of museum in progress in cooperation with DER STANDARD and Cash Flow, made possible by Austrian Airlines.
Documentation: a documentary catalogue in the form of a hand-bound Standard archive and a cardboard slipcase for all ten Cash Flows plus text pages; layout: Heimo Zobernig; number of copies: 300. With the support of Robert Fleck, curator commissioned by the Austrian Ministry for Education and Art.
A few copies of this limited edition are still available. Visit our webshop.
