The London-based artist Jeremy Deller was selected for the ninth project in the "Billboard" series from museum in progress. One-liners made up of quotes from figures such as Goethe, Schiller and Shakespeare appear on very different photos documenting scenes from youth culture and urban life. Traditional high-brow and modern pop culture flow into each other. 

'Life is to Blame for Everything' (Robert Musil)
'What is life without the light of Love?' (Friedrich Schiller)
'To Thine Own be Self true' (William Shakespeare)
'Everyone has his own tune' (Matthias Claudius)
'A New Heaven is Begun' (Emanuel Swedenborg)
'Turbulant Bliss! Love, you are this!' (Johann Wolfgang von Goethe)
'To Live is to Dream' (Friedrich Schiller)

"Quotes'', in co-operation with the exhibition "Crossings" (KUNSTHALLE Vienna), was made possible by WIEN KULTUR and the European Commission, on the occasion of Austria's EU Presidency. The posters were shown from July 1998 to August 1998 on approximately 2,000 billboards in Vienna and about 500 in 21 other cities throughout Europe: Amsterdam, Athen, Belgrade, Berlin, Bratislava, Brno, Brussels, Bucharest, Budapest, Copenhagen, Dublin, Frankfurt, Helsinki, London, Marid, Prague, Rome, Sarajevo, Sofia, Warsaw und Zagreb.

"Quotes" was awarded the Gustav Klimt Prize 1999 as one of the best billboards of 1998 in the special category "Original Poster Art" following the proposal of an independent jury.

Documentation: Folder/Poster with a text by Stella Rollig and photographs of all the European cities in which the exhibition took place.