Billboard 01

The project conceived by museum in progress and Gerwald Rockenschaub began in September 1991 at five art-related locations in Vienna (Museum of Applied Art, Academy of Applied Art, the Secession, Museum of Modern Art and Museum of the Twentieth Century) where posters designed by Gerwald Rockenschaub were shown on specially erected billboards and changed every two weeks. From the middle of December 1991 the project expanded onto approximately 3,000 billboards throughout Vienna for around three months.

Rockenschaub based his work on the modular system used by the poster company gewista, whereby each large-format poster is made up of 8–72 standard format sheets. He had these sheets printed in monochrome in seven industrial norm colours from which he made forty colourful combinations which could be independently selected on the spot by whoever was putting up the poster. (Vitus Weh)

The production was organised by museum in progress in co-operation with Austrian Airlines and gewista – as in the following projects in "Billboard" series of exhibitions.

Gerwald Rockenschaub's work received an award as one of the best billboards of 1991 from the Cultural Office of the City of Vienna following the proposal of an independent jury.

Documentation: Folder with a text by Ralph Ubl.