"Museums will need to become more fluidly responsive to complex political, economic, and cultural realities. This may require strategic synergies with new partners, and identifying unconventional sites of presentation beyond the museum's walls. A project that has endeavored to 'redistribute' the symbolic cultural capital of the museum into the fabric of the city is Dejanov and Heger's BMW Z3 Roadster 2.8. While the automobile is emblematic of Dejanov and Heger's special collaboration with BMW, it also became part of the MAK's collection – with the stipulation that the artists could retain the car for their everyday use."
(Joshua Decter)
discursive museum